CUSTOMER EXPERIENCE

Professional customer experience consulting services from Patrison encompass fostering a customer-first attitude, as well as designing and implementing a CX transformation strategy within your business.

Create The Experience

In a world of uncertainty, today’s leading brands are creating promises not to just shareholders but to customers, employees, and societies.

Commitments of consequence that drive purposeful change for everyone. Experiences are where these promises are felt.

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The Art Of Partnership

Patrison is the partner for businesses looking to embrace a people-first mindset. We are designed to empower clients to own experiences that satisfy unmet human needs.

We help our clients reimagine the front office to better serve customers and employees and to provide sustainable growth through new experiences.

BUSINESS OF EXPERIENCE

The powerful convergence of marketing and technology in today’s marketplace means brands are no longer built through advertising but through experiences. We connect deep human and business insights with the possibilities of technology to define and deliver new realities. Experiences that can make lives easier, healthier, safer, more productive, and rewarding.

To unlock growth, organizations need a new partner; part business consultancy, part creative agency, and part technology powerhouse, who can reinvent the front office across products, marketing operations, sales and commerce, and customer service.
At Patrison Interactive, we’re reimagining business through experience.

Thinking of CX

CX optimization may start with a reasonable cost.

You don’t need heavy up-front investments to move towards a better experience for your customers. Applying an agile approach, we can prioritize the areas to improve and start with a quick ROI. This will give you financial resources and a powerful boost to continue the transformation into an experience-led business.

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No need for dedicated in-house resources

All business processes affect customer experience one way or another. But you don’t need to house such a vast pool of knowledge onboard and hire a customer experience company.

We at patrison have earned professional CX competencies in multiple projects across industries. We can work closely with your team to apply changes, track the progress and adjust the CX strategy accordingly.

CX management is always based on data.

You may feel now at a loss as to where to direct your CX efforts. Poor customer data management may be one of the reasons as it leads to a vague understanding of who your customers are and what they expect.

As part of CX consulting, we craft a customer data management strategy to unify and funnel data to an analytical solution. Tailored to your business, it will provide you with customer behavioral and sales trends so that you can avoid ineffective decisions and repeat successful ones further on.

Results of the CX campaign are measurable.

Get a firsthand take on the experience you provide. We can design a strategy and equip you with marketing tools to get customer feedback. Get your business KPIs analyzed. Choosing and interpreting the right KPIs for CX optimization requires data analysis skills.

We conduct a thorough investigation to explain how exactly digital experience affects a low customer conversion rate in each specific case or what the reasons are for insufficient customer loyalty.

Our CX Capabilities

We are a purpose-built group that brings together data geeks, design legends, creative masterminds, technology wizards, and marketing mavericks to deliver across the experience ecosystem.

Unlock continuous marketing transformation

We change marketing by reimagining experiences to prepare brands for today and tomorrow. Our continuous marketing transformation helps businesses unlock efficiency to reinvest in performance and relevance at scale.

Reimagine service with the purpose

We reimagine and redesign omnichannel, purpose-driven customer service solutions. Focusing on a core purpose, we help meet customers’ needs, engage them in brand-relevant experiences, and shift the focus from cost to growth.

Design new businesses and products

We make people’s lives better and drive sustainable growth by reimagining industries, value propositions, products, services, and operating models.

Build platforms for digital transformation

We build experiences by rewiring organizations with connected platforms and intelligence to enable customer-centric business process and culture.

Communicate unified brand experiences

We create experiences centered on a unique brand purpose that close the gap between brand promise and customer experience. Our increasingly fragmented and commoditized world makes it harder and harder for brands to truly stand out.

Run experiences at scale

We run experiences that optimize marketing, sales, and service across complex global ecosystems. Our teams create new marketing operating models that are designed to help brands drive efficiency and performance.

The Process

We offer three approaches to CX optimization to solve problems affecting customer interaction with your business.

Transformation of back-office processes

We own vast technology expertise to bring digital transformation to your business. Customer experience gains you get with each business process transformed:

  • Procurement planning: no stock-outs and backorders
  • Warehousing: quick dispatching and effective omnichannel delivery management
  • Data management/reporting: customer experience consistent with their expectations
  • Marketing and personalization: no time wasted on irrelevant interaction with your company, both during a digital journey and after-sale communication
  • Sales and document management: no delays and interruptions in transaction processing
  • Customer support: quick case resolution and a personalized approach

Digital experience consulting

We have noticed that customer experience is often narrowed down to digital experience. And though we see the former as more comprehensive, we also give much value to your customers’ online journey within the website.

See how we fight for greater conversions and lower bounce rates:

  • We investigate user experience, report on the flaws in website usability, and map a positive customer journey.
  • We create visual harmony and consistency across your website, inspire distinctive brand identity and instant customer trust.
  • When we see an opportunity for a tailored experience, we apply on-site personalization. Here, we develop an approach carefully to be helpful.

End-to-end CX optimization

We tailor a customer experience strategy for you to walk customers smoothly from discovery to loyalty.

We are a purpose-built group that brings together data geeks, design legends, creative masterminds, technology wizards, and marketing mavericks to deliver across the experience ecosystem.

Customer steps we work with:

  • Customer acquisition
  • Customer engagement
  • Customer conversion
  • After-sale communication
  • Recurrent purchases
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